Published on the 7 March 2022
Celebrating Women Today and Everyday This #InternationalWomensDay
Celebrating Women Today and Every Day This #InternationalWomensDay
Cutter & Squidge was founded by two brilliant sisters, and our ever-growing team is full of talented, creative and ambitious women who make up 65% of our workforce! From our CEO to bakers, cake decorators, corporate sales and digital to designers and copywriters, the expertise is endless and we’re so proud of our diverse team.
So, let’s find out more about the women in our team and what they love about their roles!
Annabel, Co-Founder & CEO on why it’s so important to create a gender-equal workplace
‘From my experience in the corporate world, women were making up less than 10% of the team; this as a CEO made me want to give equal chances to everyone. Regardless of gender, age, sexuality, race, nationality, if you can do the job then I’ll put you in that role.
Having women in management as well as men gives a rounded perspective - not just in those softer roles but sales and commercials too. I like to be challenged and outperformed by my team!’
Erin, Head of eCommerce
'Working at Cutter & Squidge has provided me with so many opportunities, and the joy of working in eCommerce in this kind of business is that you can be both analytical and creative. You have a voice here and space to grow. Working in a digital sphere can be a little nerve-wracking as a woman as for a long time it was a male dominated space, but I would say this has changed completely now and it's amazing working with so many inspiring, intelligent women. Aside from eCommerce, I am also the official taste tester for all new vegan products, it's a tough gig but someone has to step up to the plate!'
Becca, Head of Brand
‘I’ve loved being part of a brand that has flourished into a very special, creative and beautiful company with big dreams. We’re diverse with respect to gender, nationality, language, and qualifications; this really enhances our capabilities.
I’ve worked with C&S for nearly 4 years now and have had so many brilliant opportunities. Whether it's designing and illustrating our packaging, styling photo shoots, launching new stores and a cookbook - and taste testing the best cakes in the game! There is no greater feeling than watching everyone's hard work come together on launch day. I’ve loved working with this strong-minded team of young and smart women who are all looking to make the best product possible! The company culture is very meritocratic, and C&S are moving fast! For someone who really wants to get stuck in, that presents an amazing opportunity!’
Caitie, Junior Designer
‘I love working with a team of lovely women who are very communicative and supportive, and being able to design for lots of platforms, social media, print and being able to promote the brand through visuals. Not to mention - being able to eat cake…’
Louisa, Junior Copywriter & Social Media
‘I love writing for lots of different content and expressing my creativity through blog posts, social media captions, product descriptions and more! Conveying the brand’s fun personality and innovative products through messaging and engaging with an audience is so exciting to me, and what could be better than talking about delicious food all day? Working alongside the best team also helps!’
Verity, Head of Corporate
'We work in a very creative environment, with a team full of multi-skilled women - be they creating in the kitchen, in the digital world or on our beautiful brand presentation. You never know what quite literally will be brought to the table, where we work collaboratively to bring our latest innovations to life (yes, much taste testing is involved!).
I work with many women in business, working across different levels and in varying sectors, who are all looking for the same thing - the perfect treats to create engaging corporate gifting. There is no better feeling than seeing our gifts enjoyed and building relationships that will last into the future!'
Jade, eCommerce Assistant
‘What I love about my role is the collaborative nature. Having a voice and ideas listened to, combined with a strong team of amazing people working towards the same goals and bringing these ideas to life. I am an advocate for personal growth and development, so the continuous opportunities to learn new technologies and trends within the industry and better myself in order to deliver for the company with the support of my team is one of the best feelings. Not forgetting the chance to taste test delicious sweet treats once in a while, what's not to love!’
We asked on Instagram what International Women’s Day meant to you, our lovely customers, and these were our favourite answers!
- ‘It’s all about empowerment.’
- ‘Raising inequality between men and women… fighting for equality and safety.’
- ‘Women who empower each other and fight for a better future for our sisters!’
Here’s to celebrating women and girls across the globe. Happy International Women’s Day!
Cutter & Squidge x