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Cutter & Squidge
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About Us

We’re Cutter & Squidge, a family-run, all natural bakery created by two food obsessed sisters! Playfulness is our passion; we love to create exciting, experimental flavours and artisan designs, having fun in the process. Our premium bakes and gifts are lovingly handcrafted to taste delicious and look exquisite for you to enjoy whatever the occasion!

We’re Cutter & Squidge, a family-run, all natural bakery created by two food obsessed sisters! Playfulness is our passion; we love to create exciting, experimental flavours and artisan designs, having fun in the process. Our premium bakes and gifts are lovingly handcrafted to taste delicious and look exquisite for you to enjoy whatever the occasion!

The Cutter and Squidge Story


Cutter & Squidge was brought to life by two creative sisters, Annabel and Emily. Born into a family of restaurateurs, they spent much of their childhood in their parents’ thriving Hertfordshire-based restaurant, ‘The Victorian Room’, which served delicious European delicacies full of fresh flavour. This inspired their passion for creating exciting, playful tastes like no other!

 

With family at the heart of the business, exceptional hospitality and a friendly, warm atmosphere were essential for an amazing customer experience and for guests to create cherished memories with loved ones, which resonates with Cutter & Squidge today. The sisters learned to always go the extra mile from their mother, who baked bespoke celebration cakes for special bookings and instilled in them from a young age that food should always be lovingly handmade with the freshest, finest ingredients.

 

Best friends as well as sisters, even roommates in their early adulthood, Annabel and Emily bonded over their shared love of homemade, natural baking, spending their free time whisking up all sorts of sweet treats with experimental ingredients and tastes. Starting a career in corporate finance, stacking up 100-hour weeks and dealing in multi-million-pound transactions, Annabel realised that her creativity needed a more fulfilling outlet. Emily, who continues her work as a lawyer, joined her sister to make their mark on London’s baking scene, turning their fun little hobby into a lifelong career!

The Cutter and Squidge Story


 

Cutter & Squidge was brought to life by two creative sisters, Annabel and Emily. Born into a family of restaurateurs, they spent much of their childhood in their parents’ thriving Hertfordshire-based restaurant, ‘The Victorian Room’, which served delicious European delicacies full of fresh flavour. This inspired their passion for creating exciting, playful tastes like no other!

 

With family at the heart of the business, exceptional hospitality and a friendly, warm atmosphere were essential for an amazing customer experience and for guests to create cherished memories with loved ones, which resonates with Cutter & Squidge today. The sisters learned to always go the extra mile from their mother, who baked bespoke celebration cakes for special bookings and instilled in them from a young age that food should always be lovingly handmade with the freshest, finest ingredients.

 

Best friends as well as sisters, even roommates in their early adulthood, Annabel and Emily bonded over their shared love of homemade, natural baking, spending their free time whisking up all sorts of sweet treats with experimental ingredients and tastes. Starting a career in corporate finance, stacking up 100-hour weeks and dealing in multi-million-pound transactions, Annabel realised that her creativity needed a more fulfilling outlet. Emily, who continues her work as a lawyer, joined her sister to make their mark on London’s baking scene, turning their fun little hobby into a lifelong career!

Drawn to natural, high-quality ingredients, innovative ideas and fresh, full-on flavours, they did some research and found the market lacking, with popular brands selling artificial and overly-sweet tasting bakes. Working in the office by day and covered in flour by night, the sisters turned their own kitchen into a late-night laboratory, baking up a storm into the early hours before heading back to work for those long corporate days.

 

Spending ten months perfecting their signature ‘Biskie’ bakes in their tiny kitchen, Annabel would cut the dough and Emily ‘squidged’ them together… and so Cutter & Squidge’s quirky name wrote itself! After selling out at Chelsea Farmers Market within an hour back in 2013 and being signed up by both Selfridges and Harrods while balancing their office lives, the sisters reached a key moment in their journey: opening the doors to their first permanent C&S store in the heart of Soho in 2015.

 

The sisters are the brains behind three hugely successful sold-out afternoon tea experiences, pioneering the unique afternoon tea and publishing an afternoon tea book with Ryland, Peters, & Smalls. This gave them the presence to grow their little London-based business to a nationwide sensation, building up a cake-loving community from all corners of the UK!

 

 

Drawn to natural, high-quality ingredients, innovative ideas and fresh, full-on flavours, they did some research and found the market lacking, with popular brands selling artificial and overly-sweet tasting bakes. Working in the office by day and covered in flour by night, the sisters turned their own kitchen into a late-night laboratory, baking up a storm into the early hours before heading back to work for those long corporate days.

 

Spending ten months perfecting their signature ‘Biskie’ bakes in their tiny kitchen, Annabel would cut the dough and Emily ‘squidged’ them together… and so Cutter & Squidge’s quirky name wrote itself!

 

After selling out at Chelsea Farmers Market within an hour back in 2013 and being signed up by both Selfridges and Harrods while balancing their office lives, the sisters reached a key moment in their journey: opening the doors to their first permanent C&S store in the heart of Soho in 2015.

 

The sisters are the brains behind three hugely successful sold-out afternoon tea experiences, pioneering the unique afternoon tea and publishing an afternoon tea book with Ryland, Peters, & Smalls. This gave them the presence to grow their little London-based business to a nationwide sensation, building up a cake-loving community from all corners of the UK!

 

Today they have a stylish new website and a diverse team of over 50 employees, striving to deliver happiness to homes across the nation with their artisan range of afternoon teas, cakes, brownies, and hampers that make the perfect gifts for any occasion. Never straying from their promise of baking fresh daily using premium, 100% natural ingredients!

 

Although they have built up a loyal customer following, their work is far from finished. They aim to continuously improve what they do, from sourcing the best fresh ingredients to strengthening their sustainability and creatively expanding their product range for even more treats to enjoy!

 

Today they have a stylish new website and a diverse team of over 50 employees, striving to deliver happiness to homes across the nation with their artisan range of afternoon teas, cakes, brownies, and hampers that make the perfect gifts for any occasion. Never straying from their promise of baking fresh daily using premium, 100% natural ingredients!

 

Although they have built up a loyal customer following, their work is far from finished. They aim to continuously improve what they do, from sourcing the best fresh ingredients to strengthening their sustainability and creatively expanding their product range for even more treats to enjoy!

 

Today they have a stylish new website and a diverse team of over 50 employees, striving to deliver happiness to homes across the nation with their artisan range of afternoon teas, cakes, brownies, and hampers that make the perfect gifts for any occasion. Never straying from their promise of baking fresh daily using premium, 100% natural ingredients!

 

Although they have built up a loyal customer following, their work is far from finished. They aim to continuously improve what they do, from sourcing the best fresh ingredients to strengthening their sustainability and creatively expanding their product range for even more treats to enjoy!

 

HOME OF DREAM CAKES, BISKIES AND A UNIQUE AFTERNOON TEA!

Alongside our delicious bakes, we also give you the chance to learn how to decorate cakes like a pro with our fun masterclasses, along with enjoying an Afternoon Tea with a twist in the Potion Room.

Signature Afternoon Tea at Soho


Enjoy a selection of freshly made sandwiches, savoury treats and mini desserts, as well as buttery scones served with plenty of strawberry jam and clotted cream at our Soho cafe.

Vegan option available!

Book a Table >

Afternoon Tea at the Potion Room


Leave the busy streets of London behind as you descend downstairs into the potion class. Get cloaked up, and then take your seat at the school-style desks and await your Potions Master. They will have you whisking up potions and all manner of concoctions in no time.

Prices start from £49.50 for adults, £39.50 for kids. We also offer VIP tickets. We also offer packages for hen parties, children’s parties and corporate day afternoon tea packages.

Leave the busy streets of London behind as you descend downstairs into the potion class. Get cloaked up, and then take your seat at the school-style desks and await your Potions Master. They will have you whisking up potions and all manner of concoctions in no time. Prices start from £49.50 for adults, £39.50 for kids. We also offer VIP tickets.

Book Now >

Cake Decorating Masterclasses


At Cutter & Squidge we believe that decorating absolutely wow-cakes is something that everyone can do. Our approach to decorating is about breaking the rules; having the confidence to have fun and experiment with the ingredients to add some real personality.

Browse Classes >

IN THE PRESS

This London bakery doesn’t compromise on big flavours and beautiful designs that will get your mouth watering.

IN THE PRESS

Renowned for its beautiful array of cakes and bakes, Cutter & Squidge’s Afternoon Tea at home did not disappoint.

IN THE PRESS

Their brightly coloured hampers are sure to inject some cheer into your day and are perfect for sharing.

IN THE PRESS

Gorgeous cakes that look as phenomenal as they taste.

CAN'T MAKE IT TO OUR LONDON STORE?

We Deliver Nationwide!


Yes, that's right! We deliver throughout the UK.

With a range of sweet treats delivered straight to your door. There’s something for everyone from the bestselling Afternoon Tea to delicious Postable Cakes, chunky Cookies, signature baby Biskie bake and so much more.

With the option of next day cake delivery on some of our range, we can even take care of those all important last minute gifts anywhere in the UK.

Nationwide treats delivered >

NATIONWIDE DELIVERY

•

HANDMADE IN
LONDON

•

100% NATURAL INGREDIENTS

Join Our Community!


At Cutter & Squidge, there is nothing more important to us than our loyal customers. To say thanks a million for your support, we’ve set up a new rewards programme where you can become part of our cake loving community, earning points, redeeming free treats and gaining exclusive access to sales and product launches.

Earn points with every pound you spend when buying your favourite cakes and bakes. We’ll even reward you with 100 points just for joining our community! If you already have a customer account with us, just login and start earning! Even better, you can earn and spend points both online and in our Soho Café & Tea Room.
Sign Up Today!

Join Our Community!


At Cutter & Squidge, there is nothing more important to us than our loyal customers. To say thanks a million for your support, we’ve set up a new rewards programme where you can become part of our cake loving community, earning points, redeeming free treats and gaining exclusive access to sales and product launches.

Earn points with every pound you spend when buying your favourite cakes and bakes. We’ll even reward you with 100 points just for joining our community! If you already have a customer account with us, just login and start earning! Even better, you can earn and spend points both online and in our Soho Café & Tea Room.
Sign Up Today!

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We love seeing you share your favourite treats. Follow us on Instagram and tag @cutterandsquidge for a chance to be featured.

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