We're Cutter & Squidge, a sister-run bakery crafting unforgettable, award-winning goodies delivered all over the UK. Our mission? To arm you with the ultimate indulgences for gifting, sharing or giving yourself the treat you absolutely deserve.
We're Cutter & Squidge, a sister-run bakery crafting unforgettable, award-winning goodies delivered all over the UK. Our mission? To arm you with the ultimate indulgences for gifting, sharing or giving yourself the treat you absolutely deserve.
Hello! We're Annabel & Emily – sisters, legit besties and the co-founders of Cutter & Squidge.
Born into a family that lived and breathed the restaurant biz, we've always been about fun, flair and a little bit of mischief. Our childhood? Picture Annabel playing hide-and-seek under the dining tables, and Emily serving guests with a five-year-old's charm. It was at this early age that a passion for really good food, made from really good ingredients, was instilled in us.
Fast forward to today, and here we are, having turned midnight baking marathons and ‘who gets the last brownie’ debates into Cutter & Squidge. Bringing you treats that are as real and as vibrant as our memories – like Mum's legendary cakes that could've been art exhibits.
We're hands-on (literally!) with our creations. From the hand-decorated cakes to the hand-crafted ingredients, we have a commitment to quality that's as strong as our sisterly bond. And most of the cakes you’ll find at Cutter & Squidge come from ones we’ve made at home for friends and family.
But here's the thing. We're not just about cakes and cookies (and biskies!), we’re about the feelings they stir up. A feeling of home, of nostalgia, of those little moments that make life sweet. That make you all warm and fuzzy inside. Whether it's a bite of brownie that takes you back to childhood or a cake that turns a party into a celebration, you could say we're in the business of joy. And we're just getting started.
There's always a new flavour to discover, a new design to unveil and a new smile to be had. So, whether you're gifting, sharing or treating yourself, welcome to the family. Thank you so much for being here.
With love and a dash of mischief,
Sisters & Co-Founders
Once upon a whisk, in a bustling family restaurant, two little girls named Annabel and Emily were busy cooking up a storm and a dream. These sisters, with a twinkle in their eyes and a spatula in their hands, were born to be baking rebels. Surrounded by the hum of the kitchen and the warmth of family, they learned that good food and great company were the ingredients of magic.
As they grew, their paths took them into the corporate world – a world of boardrooms and business suits. But, as they say, you can take Annabel and Emily out of the kitchen, but you can't take the kitchen out of Annabel and Emily. The lure of baking was irresistible. And so, by night, in their tiny, dream-lit kitchen, the sisters began a delicious double life, swapping suits for aprons and spreadsheets for recipes.
Annabel and Emily had a vision. They saw a world craving genuine, exciting flavours, tired of the artificial and the overly sweet. Ten months of late nights, flour clouds and laughter later, they perfected their now-famous ‘Biskie’ – a testament to their knack for creating Something Special. Annabel cut the dough, Emily brought them together with a ‘squidge,’ and just like that, the name Cutter & Squidge was coined.
Once upon a whisk, in a bustling family restaurant, two little girls named Annabel and Emily were busy cooking up a storm and a dream. These sisters, with a twinkle in their eyes and a spatula in their hands, were born to be baking rebels. Surrounded by the hum of the kitchen and the warmth of family, they learned that good food and great company were the ingredients of magic.
As they grew, their paths took them into the corporate world – a world of boardrooms and business suits. But, as they say, you can take Annabel and Emily out of the kitchen, but you can't take the kitchen out of Annabel and Emily. The lure of baking was irresistible. And so, by night, in their tiny, dream-lit kitchen, the sisters began a delicious double life, swapping suits for aprons and spreadsheets for recipes.
Annabel and Emily had a vision. They saw a world craving genuine, exciting flavours, tired of the artificial and the overly sweet. Ten months of late nights, flour clouds and laughter later, they perfected their now-famous ‘Biskie’ – a testament to their knack for creating Something Special. Annabel cut the dough, Emily brought them together with a ‘squidge,’ and just like that, the name Cutter & Squidge was coined.
Their debut at Chelsea Farmers Market in 2013 was nothing short of a fairy tale – a sell-out within an hour, soon catching the eye of giants like Selfridges and Harrods. This whirlwind of success led them to a pivotal moment in their journey: opening the doors to their first permanent store in the heart of Soho in 2015. It gave them the presence to grow their little London-based business to a nationwide sensation, building up a cake-loving community from all corners of the UK.
Their debut at Chelsea Farmers Market in 2013 was nothing short of a fairy tale – a sell-out within an hour, soon catching the eye of giants like Selfridges and Harrods. This whirlwind of success led them to a pivotal moment in their journey: opening the doors to their first permanent store in the heart of Soho in 2015. It gave them the presence to grow their little London-based business to a nationwide sensation, building up a cake-loving community from all corners of the UK.
Fast forward to today, and Cutter & Squidge has been recognised in the Sunday Times 100 as one of Britain’s fastest-growing private companies, regularly topping ‘best-of’ lists and even snagging the title of Best Joint Easter Egg by Good Housekeeping in 2023 – quite the feat for a non-chocolatier brand!
Fast forward to today, and Cutter & Squidge has been recognised in the Sunday Times 100 as one of Britain’s fastest-growing private companies, regularly topping ‘best-of’ lists and even snagging the title of Best Joint Easter Egg by Good Housekeeping in 2023 – quite the feat for a non-chocolatier brand!
Enjoy a selection of freshly made sandwiches, savoury treats and mini desserts, as well as buttery scones served with plenty of strawberry jam and clotted cream at our Soho cafe.
Vegan option available!
Leave the busy streets of London behind as you descend downstairs into the potion class. Get cloaked up, and then take your seat at the school-style desks and await your Potions Master. They will have you whisking up potions and all manner of concoctions in no time.
Prices start from £49.50 for adults, £39.50 for kids. We also offer VIP tickets. We also offer packages for hen parties, children’s parties and corporate day afternoon tea packages.
Leave the busy streets of London behind as you descend downstairs into the potion class. Get cloaked up, and then take your seat at the school-style desks and await your Potions Master. They will have you whisking up potions and all manner of concoctions in no time. Prices start from £49.50 for adults, £39.50 for kids. We also offer VIP tickets.
At Cutter & Squidge we believe that decorating absolutely wow-cakes is something that everyone can do. Our approach to decorating is about breaking the rules; having the confidence to have fun and experiment with the ingredients to add some real personality.
We're all about natural, premium ingredients – if it's not top-notch, we make it ourselves. Like our colourings, extracted solely from fruit and veg. Our mantra? Deliciously crafted, minimally sweetened and always 'Annabel & Emily approved'.
Most of our cakes are made by hand, as are all the final, fabulous touches – because the best gifts are made by hand and heart.
Beyond indulgence, we exist to make a positive impact. Our packaging isn't just pretty; it's thoughtfully sourced right here in the UK as part of our effort to tread lightly on the planet.
And those fancy tins? They're made using solar energy!
We're not just in London; we're of London. Meaning our creations are always ahead of the curve, born from bursts of creativity and moments of ‘Aha!’.
We're here to bring you fun, fearless flavours, creating what others haven't, in ways only we can. Curating gifting experiences as unique as the people receiving them.
Our kitchen doors are open wide, inviting in a kaleidoscope of tastes from every corner of the globe – reflecting the vibrant city we call home.
We bake for the joy of sharing, crafting flavours and gifts that speak to all, united by the universal language of deliciousness. Think of our treats as your ambassadors of affection, handcrafted to convey warmth and appreciation.
We love seeing you share your favourite treats. Follow us on Instagram and tag @cutterandsquidge for a chance to be featured.
Please pop in the delivery postcode below to see if we deliver this tasty product to your area, and if so on what days! Delivery cost is applied at the checkout.
