AE Bakery Ltd trading as Cutter & Squidge or any group entity ("We") are committed to protecting and respecting your privacy. This policy (together with our Terms & Conditions) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
By providing your personal information to us, you agree that we may collect and use all personal information you provide to us in the ways described in this policy. If you do not agree with the terms of this policy, please do not provide personal details and, in case you’ve already done so and wish to change your preferences, please contact us at hello@cutterandsquidge.com.
Information we may collect and from you:
- Information that you provide by filling in forms on our websites http://cutterandsquidge.com. This includes information provided at the time of registering to use our site, subscribing to our service, posting material, reporting a problem or requesting further services.
- Information when you enter a competition or promotion sponsored by AE Bakery Ltd trading as Cutter & Squidge or any group entity.
- May also include special categories of personal data such as data about your health or dietary requirements, if this is necessary for the provision of our services.
- Information provided to us through our social media channels, like Facebook, Instagram, Twitter and TikTok or any other Marketing tool that we provide and may provide in the future.
- If you contact us by any of our official channels, we may keep a record of that correspondence.
- We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
- Details of transactions you carry out through our website or other sales outlets, and of the fulfilment of your orders.
- Details of your visits to our website including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise, and the resources that you access.
- We may receive information from third parties we use in providing services to you from time to time (including delivery and address information from our carriers and account and credit history information from credit bureaux and sources we use to process payments).
SMS abandoned cart disclosure
This website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.
IP addresses
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. This is statistical data about our users' browsing actions and patterns so we can constantly improve user experience, and does not identify any individual.
Cookies
Like many other websites, our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a better experience when you browse our website and also allows us to improve our site.
We may collect information about your computer, including your IP address, operating system and browser type, for system administration. This is statistical data about our Site users’ browsing actions and patterns, and does not identify you as an individual.
A “cookie” is a small text file which is created on your computer’s hard disk when you access certain websites. Cookies allow the website to recognise your computer. A cookie can identify the pages that are being viewed and this can assist us to select the pages that the visitor sees.
“Session” cookies only exist whilst visitors are online on a particular occasion. These are temporary cookies that aid your journey around the site and remember the preferences you have selected during your “session”.
"Persistent" cookies, which are not session-based, remain on a visitor’s computer, so that you can be recognised as a previous visitor when you next visit our Site. This allows us to collect information about your browsing habits whilst on our site, and this can be useful in assisting us to monitor and improve our services.
We do not store sensitive information such as account numbers or passwords in any cookies, and cookies in themselves, do not contain enough information to identify you. You will only become personally identifiable in relation to your browsing habits after you have formally provided us with your personal data for the purposes outlined in this policy.
In addition to using cookies, we might also use GIFs and other web tools to collect information about your browsing activities whilst on our site. In this respect the information that is provided is similar to the information supplied by cookies, and we use it for the same purposes.
Any information that we acquire about you using cookies, GIFs, or other web tools is subject to the same restrictions and conditions as any other information we collect about you, as outlined in this Policy.
We utilise Google Analytics as a business tool. For more information about the way in which Google Analytics uses cookies, please visit the following link – http://code.google.com/apis/analytics/ docs/concepts/gaConceptsCookies.html
The below companies may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes.
We utilise Klaviyo, Nosto, Ratuken and Loyalty Lion as business tools. To understand more about how Loyalty Lion stores and uses your information on our behalf, please visit their Terms of Service by visiting https://loyaltylion.com/privacy.
For more information about the collection, use and sale of your personal data and
your rights, please use the below links.
https://rakutenadvertising.com/legal-notices/services-privacy-policy/
https://rakutenadvertising.com/legal-notices/services-privacy-rights-request-form
How to disable/enable Cookies
You have the ability to accept or decline cookies by modifying the settings in your browser. For example, in Internet Explorer, you can go to Tools and then Internet Options, where there is the option to change your settings to disable cookies. However, you may not be able to use all the interactive features of our site if the cookies are disabled.
You also have the ability to delete cookies that have been installed in the cookie folder of your browser. To do this you should search for “cookies” in your “Help” function for information on where to find your cookie folder.
Unless you have adjusted your browser settings so that it will refuse cookies, our Site will issue cookies on visiting, browsing and logging in.
To prevent Google Analytics cookies being set, you may install the Google Analytics Opt-Out Browser Add-On by clicking on this link - http://tools.google.com/dlpage/gaoptout and following the instructions.
Where and how we store your personal data
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.
All information you provide to us is securely stored on our servers. Any payment transactions will be encrypted using SSL technology.
Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Uses made of the information
We may use information held about you in the following ways:
- To ensure that content from our site is presented in the most effective manner for you and for your computer.
- To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
- To carry out our obligations arising from any contracts entered into between you and us.
- To allow you to participate in interactive features of our service, when you choose to do so.
- To notify you about changes to our service.
- To enable third parties to carry out technical, logistical or other functions on our behalf
- To comply with any applicable law and assist law enforcement agencies as required
- To collect fees and debts, and to prevent fraud, misappropriation, infringements, identity thefts and any other misuses
- To take any action in any case of dispute, or legal proceeding of any kind between you and us, or between you and other users or third parties with respect to, or in relation with the Services
- If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.
If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes please let us know when providing the information, or contact us at hello@cutterandsquidge.com at any time to change your preferences.
How do we use your personal information for marketing purposes?
The primary legal basis that we intend to use for the processing of your data is for the performance of our contract with you. The information that we collect about you is essential for us to be able to carry out the services that you require from us effectively. Without collecting your personal data we’d also be unable to fulfil our legal and regulatory obligations.
Where special category data is required we’ll obtain your explicit consent in order to collect and process this information.
Our Website may contain links to other websites whose information practices may be different to ours. You should consult the privacy notices of those third party sites as we have no control over information that is submitted to, or collected by them.
If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes please let us know when providing the information, or contact us at hello@cutterandsquidge.com at any time to change your preferences.
Disclosure of your information
We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
We may disclose your personal information to third parties:
- Interactive areas of our Site eg. where you have posted content to our Site.
- Information that you post via social networking (such as Facebook and Twitter) is generally accessible to, and may be collected by, others and may result in unwelcome communications. For your own safety and security you should not provide information about yourself on the aforementioned areas of our Site or via social networking.
- If you disclose any information via social networking, we do not accept any responsibility or liability for any breach of privacy, loss, damage, effect on your reputation or otherwise whatsoever.
- We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.
How long do we hold your information for?
Your personal data shouldn’t be held for longer than is required under the terms of our contract for services with you. However we reserve the right to retain data for longer than this due to the possibility that it may be required to defend a future claim against us.
You have the right to request deletion of your personal data. We’ll comply with this request, subject to the restrictions of our regulatory obligations and legitimate interests as noted above.
Your rights
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.
You also have the right to:
- Request to be permanently deleted from our database
- Request that we do not use your data for any of the purposes here listed, as long as it doesn’t affect a previous ongoing request made by you
- Request to correct or complete any of your data held by us
- Request to know the data we hold about you
- Request that the data we hold from you to be transferred to another organisation
- You can also exercise any of the above at any time by contacting us at hello@cutterandsquidge.com.
Our site may, from time to time, contain links to and from the websites of our partners networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Changes to our privacy policy
Any changes we may make to our privacy policy in the future will be posted on this page and you should check this page regularly for any changes to make sure you are happy with them.
Contact
Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to 2 Amalgamated Dr Brentford TW8 9EZ.
In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
If AE Bakery Ltd trading as Cutter & Squidge or any group entity or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our website Terms & Conditions of supply and other agreements; or to protect the rights, property, or safety of AE Bakery Ltd trading as Cutter & Squidge or any group entity, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
This Privacy Policy was last updated on 1 November 2024.