Squidge Society is free and super easy to join, simply sign up or if you already have a customer account with us, login and start earning!

Join our cake-loving community and benefit from earning points for every pound you spend, with exclusive discounts and early access to our sales, product launches and limited edition cakes and treats.

Earn points for every pound you spend by purchasing your favourite cakes and treats both online and in our Soho Café and Tea Room. Earn more points by actioning the activities listed in your rewards account and move up through the tiers as you earn more points. Please note, points unfortunately cannot be earned when you purchase a gift card or on purchases made using a gift card as the full payment method.

Check your points balance and rewards available by logging into your Cutter & Squidge account.

Your points will expire 13 months after your last order with Cutter and Squidge. You can find your points expiry date by logging into your Cutter & Squidge account, selecting my rewards and it will be under the section “Tiers”.

Tier conditions: Spend more than the spend threshold in a calendar year to reach the next tier.

For rewards, please select the reward you would like to redeem displayed in your Rewards Club account under the "Your Rewards" section. Points are redeemable at the checkout. Use the points scale at the checkout and select how many points you’d like to spend, please note you will need a balance of at least 100 points. To use your exclusive tier discount, a minimum spend of £35 applies. Please note, that you are unable to redeem points in our Soho Café and Tea Room.

Share the love and refer a friend to Cutter & Squidge. There is no limit to how many friends you can refer. Every time you refer a friend you earn from 1000 points and they will receive £10 off their first order! A minimum spend of £30 applies.

Log in to your Rewards Club account and head to Refer a Friend under "Earn Points". Click on the Refer a Friend button and there you will be able to share your unique url with your friends. The referred customer must use this link to make their purchase, a discount code will appear as a pop up when they click through the link to www.cutterandsquidge.com. The referred customer must use the voucher code at the checkout in order for the discount to be applied and the referral to be successful. Points are only awarded if the referred customer is a new customer and the customer's first purchase is equal to or over the minimum spend of £30. Please note, referral discounts and points cannot be applied retrospectively.

You can redeem points on all your favourite Cutter & Squidge cakes and treats online only. Unfortunately, points cannot be earned or redeemed on gift cards and events such as The Potion Room and Masterclasses.

Yes, you can! If you create a Rewards Club Account within 3 days of making a purchase your points will be awarded. If you’ve got a customer account with us already, you can start earning points on orders placed after 21/10/21.

Yes, your points will be calculated based on the order total after the discount has been applied.

Points for purchases and referrals will be automatically approved 7 days after the purchase or referral is made.

Spendable points are the points you have earned for every pound you have spent and from any activities or referrals you have completed. These points are accumulated to gain access to tiers. Tier points are how many points are needed to join the succeeding tier.

Don’t miss out on Rewards Club exclusives and sign up to the Cutter & Squidge newsletter to gain early access to our sales, new product launches and limited edition cakes and treats. Remember you can earn points just for signing up to our newsletter!

We’re sad to see you go! We value your feedback, and would love to know where you think we can improve. Please email loyalty@cutterandsquidge.com to let us know that you’d like to leave the rewards club, and note that once your account has been deactivated all points will be void. Your Cutter & Squidge customer account with us will still remain active.