FREE Delivery on orders over £50*
ORDER BY 4PM FOR NEXT DAY DELIVERY!
New! Send your order to multiple addresses

miffy + cutter & squidge

Limited Edition London Bakery Collab

This summer, Cutter & Squidge in Soho has teamed up with one of the most beloved characters in the world. Dick Bruna's miffy — the little white bunny who has captured imaginations everywhere since 1955 — is the inspiration behind a limited edition collection of cakes, biscuits, merchandise and experiences, launching on 1
July and running to 31 August 2026.There's an afternoon tea, a special cake making masterclass and an online range delivered nationwide.
Everything ends on 31 August. Here's what to know.

Come and see us in Soho

From 9 July, our Soho bakery is home to the full miffy + Cutter & Squidge collection. Cakes, biscuits, cookie tins and miffy merchandise are available to pick up in store, alongside two ticketed experiences runningthrough July and August at our Soho bakery in central London.

 

miffy's Afternoon Tea — £45 per person

miffy's Afternoon Tea at our Soho bakery runs every Wednesday to Sunday from 10 July to 31 August 2026. Sittings are at 11.30am, 1.30pm, 3.30pm and 5.30pm, each lasting 90 minutes. Tickets are £45 per person and must be purchased in advance via our website.

 

Each sitting includes a cheese and chutney brioche, egg mayo charcoal roll and coronation chicken sourdough roll — followed by a carrot cake truffle cake with a cream cheese centre, two miffy biscuits, a slice of our miffy Strawberry and Peach Melba Cake, and two scones with Rodda's clotted cream and strawberry jam. Tea is included. Every guest takes home a limited edition Cutter & Squidge + miffy Notebook, and the table is dressed with a miffy printed placemat.

 

miffy's Afternoon Tea in Soho is priced per person and cannot be shared. Children are priced at [£x] — any child requiring a seat must have a purchased ticket. Maximum of 25 guests per sitting. Spaces are limited — book early to avoid missing out.

 

miffy Strawberries & Cream Roulade Masterclass — £65 per person

Every Saturday from 12 July to 30 August 2026, we're running a 90-minute cake making masterclass at our Soho bakery in London. You'll make a miffy-themed strawberries and cream roulade— rolling, filling, coating and decorating — guided by our team from start to finish. Tickets are £65 per person, suitable for ages 6 and above, and must be purchased in advance via our website.

 

Sessions run at 11am and 1pm each Saturday, with a maximum of 10 guests per session. You'll have your own station, the teacher demonstrates every step before you follow, and no baking experience is needed. You leave with your finished roulade boxed up and a limited edition miffy apron. This experience is suitable for ages 6 and above.

 

This is a limited edition miffy cake making class in London — there are no plans to repeat it after 31 August 2026.

 

Order online — delivered across the UK

The miffy + Cutter & Squidge collection is available to order online from 1 July 2026, with nationwide delivery across the UK. First deliveries go out on 10 July. Everything ships until 31 August — we're aiming to keep all products available until the final date.

 

miffy's Afternoon Tea at Home — £34.99

Afternoon tea for two, delivered to your door in a special miffy sleeved gift box. Includes two carrot cake truffle cakes, two strawberry cheesecake loaves, four handmade scones with Rodda's clotted cream and strawberry jam, two miffy lemon and vanilla biscuits and two C&S English Breakfast teabags. Not available in the Soho store — online delivery only.

miffy's Strawberry & Peach Melba Cake — from £49.99

Available online in 6" (£49.99) and 8" (£69.99), delivered nationwide. Vanilla sponge with handmade peach jam, strawberry cheesecake frosting and peach cheesecake buttercream, topped with pastel piped buttercream, sliced strawberries and rainbow petals. Can be personalised with a chocolate disc —add at checkout.

miffy's Biscuits (with Tin) — £23.99

Three flavours of miffy-shaped sandwiched biscuits — Lemon & Vanilla, Strawberry and Peach — in a keepsake Cutter & Squidge tin with limited edition miffy sleeve. Available online and in the Soho store.

miffy's mini carrot cake or mini sprinkle Cookie Bite Tins — £7.99 each

Two tins to choose from: vanilla cookie bites with pastel sprinkles and dark chocolate shavings, or carrot cake cookie bites with cinnamon and white chocolate shavings. Both come in a limited edition miffy labelled tin. Available online and in Soho.

miffy's Hamper — £79.99

The full limited edition miffy edit in one box. Includes miffy's Afternoon Tea at Home, a limited edition miffy Mug, both miffy cookie tins and our Classic Blend Premium Tea, packed in a medium hamper box with a special miffy lid sleeve. Online only.

miffy merchandise

A collection of limited edition miffy + Cutter & Squidge merchandise, available online and in our Soho store while stocks last. All pieces are exclusive to this collaboration and will not be restocked after 31 August 2026.

 

Item Price Where

miffy Mug

£12.99

Online & Soho

miffy Tote Bag

£16.99

Online & Soho

miffy Notebook

£9.99

Online & Soho

miffy A5 Prints (x3 designs)

£8.99 each

Online & Soho

miffy Plushie

£19.99

Online & Soho

miffy Keyring

£9.50

Soho Only

miffy Apron

As part of the masterclass

Soho Only

A few things worth knowing

A collection of limited edition miffy + Cutter & Squidge merchandise, available online and in our Soho store while stocks last. All pieces are exclusive to this collaboration and will not be restocked after 31 August 2026.

 

Online orders are available for pre-order from 1 July. First despatch is 9 July, with first deliveries on 10 July.

The last date for online delivery is 31 August 2026.

 

The Soho store opens for the campaign on 9 July. miffy's Afternoon Tea in Soho runs Wednesday to Sunday
from 10 July. The miffy Roulade Masterclass runs every Saturday from 12 July. Both experiences require
advance ticket purchase.

 

When does the miffy + Cutter & Squidge collection launch?

The miffy + Cutter & Squidge collection launches online on 1 July 2026. The Soho in-store activation opens on
9 July 2026.

 

How much is miffy's Afternoon Tea at Cutter & Squidge?
miffy's Afternoon Tea at Cutter & Squidge in Soho costs £45 per person. It runs every Wednesday to Sunday
from 10 July to 31 August 2026, with sittings at 11.30am, 1.30pm, 3.30pm and 5.30pm.

 

How much is the miffy Masterclass at Cutter & Squidge?
The miffy Strawberries & Cream Roulade Masterclass at Cutter & Squidge costs £65 per person. It runs every
Saturday from 12 July to 30 August 2026 at the Soho bakery in London, with sessions at 11am and 1pm. The
masterclass is suitable for ages 6 and above.

 

Where is the Cutter & Squidge Soho bakery?
The Cutter & Squidge Soho bakery is at 20 Brewer Street, London W1F 0SJ. The miffy collection and both
ticketed experiences — the afternoon tea and the masterclass — are available at the Soho store from July
2026.

 

Can I order the miffy collection online?
Yes. The miffy + Cutter & Squidge collection is available to order online with nationwide UK delivery from 1
July 2026. First deliveries go out on 10 July. The last date for online delivery is 31 August 2026.

 

When does the miffy collaboration end?
The Cutter & Squidge + miffy collaboration runs until 31 August 2026.

 

 

Choose a Delivery Day

Please pop in the delivery postcode below to see if we deliver this tasty product to your area, and if so on what days! Delivery cost is applied at the checkout.