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miffy + cutter & squidge

Limited Edition London Bakery Collab

This summer, Cutter & Squidge in Soho has teamed up with one of the most beloved characters in the world. Dick Bruna's miffy — the little white bunny who has captured imaginations everywhere since 1955 — is the inspiration behind a limited edition collection of cakes, biscuits, merchandise and experiences, launching on 1 July and running to 31 August 2026. There's an afternoon tea, a special cake making masterclass and an online range delivered nationwide. Everything ends on 31 August. Here's what to know.

Come and see us in Soho

From 9 July, our Soho bakery is home to the full miffy + Cutter & Squidge collection. Cakes, biscuits, cookie tins and miffy merchandise are available to pick up in store, alongside two ticketed experiences running through July and August at our Soho bakery in central London.

 

Afternoon Tea at Soho

miffy's Afternoon Tea — £45 per person

This summer, miffy has taken over the Cutter Squidge Soho bakery — and afternoon tea will never be the same again.

From 10 July, we're running a fully miffy-themed afternoon tea every Wednesday to Sunday, with sittings at 11.30am, 1.30pm, 3.30pm and 5.30pm. Each sitting is 90 minutes and seats are limited, so booking in advance is essential.

 

For £45 per person, you'll be seated at a miffy-dressed table and enjoy an afternoon tea spread that we've put a lot of love into. A cheese and chutney brioche, egg mayo charcoal roll and coronation chicken sourdough — followed by a strawberries cream biskie , miffy's strawberry sprinkle posset, a slice of miffy's Strawberries Peach Melba Cake, and two scones with Rodda's clotted cream and strawberry jam. Tea included.

 

For £25 per child, A cheese and chutney brioche, egg mayo charcoal roll a — followed by a strawberries cream biskie , miffy's strawberry sprinkle posset, a scone with Rodda's clotted cream and strawberry jam. Tea or soft drink included.

Each guest also takes home a limited edition Cutter Squidge x miffy Notebook.

 

This is a limited edition experience running until 31 August only, in line with our miffy collaboration.

 

Miffy Masterclass

miffy Strawberries & Cream Roulade Masterclass — £65 per person

miffy has arrived at Cutter & Squidge! This summer, we're throwing open the downstairs space at our Soho bakery for a 90-minute masterclass where you'll make your own miffy Strawberries & Cream Roulade — and take the whole thing home.

 

Our team walks you through every step: filling and rolling the sponge with buttercream and fresh strawberries, coating and smoothing with acetate, and decorating with mini miffy cookies, freeze-dried strawberries and petals. No baking experience needed. You'll have your own station, a teacher demo before every step, and a maximum of 10 guests in the session so you don't feel rushed.

 

Sessions run every Saturday from 12 July at our Soho bakery — 11am and 1pm. Suitable for ages 6 and above.

You leave with your boxed roulade and an exclusive Cutter & Squidge + miffy an apron . And bragging rights!

This is a limited edition miffy collaboration running until 31 August only.

 

Order online — delivered across the UK

The miffy + Cutter & Squidge collection is available to order online from 1 July 2026, with nationwide delivery across the UK. First deliveries go out on 10 July. Everything ships until 31 August — we're aiming to keep all products available until the final date.

 

miffy's Afternoon Tea at Home — £34.99

Afternoon tea for two, delivered to your door in a special miffy sleeved gift box. Includes two carrot cake truffle cakes, two strawberry cheesecake loaves, four handmade scones with Rodda's clotted cream and strawberry jam, two miffy lemon and vanilla biscuits and two C&S English Breakfast teabags. Not available in the Soho store — online delivery only.

miffy's Strawberry & Peach Melba Cake — from £49.99

Available online in 6" (£49.99) and 8" (£69.99), delivered nationwide. Vanilla sponge with handmade peach jam, strawberry cheesecake frosting and peach cheesecake buttercream, topped with pastel piped buttercream, sliced strawberries and rainbow petals. Can be personalised with a chocolate disc —add at checkout.

miffy's Biscuits (with Tin) — £23.99

Three flavours of miffy-shaped sandwiched biscuits — Lemon & Vanilla, Strawberry and Peach — in a keepsake Cutter & Squidge tin with limited edition miffy sleeve. Available online and in the Soho store.

miffy's mini carrot cake or mini sprinkle Cookie Bite Tins — £9.99 each

Two tins to choose from: vanilla cookie bites with pastel sprinkles and dark chocolate shavings, or carrot cake cookie bites with cinnamon and white chocolate shavings. Both come in a limited edition miffy labelled tin. Available online and in Soho.

miffy's Hamper — £79.99

The full limited edition miffy edit in one box. Includes miffy's Afternoon Tea at Home, a limited edition miffy Mug, both miffy cookie tins and our Classic Blend Premium Tea, packed in a medium hamper box with a special miffy lid sleeve. Online only.

miffy merchandise

A collection of limited edition miffy + Cutter & Squidge merchandise, available online and in our Soho store while stocks last. All pieces are exclusive to this collaboration and will not be restocked after 31 August 2026.

 

Item Price Where

miffy Mug

£12.99

Online & Soho

miffy Tote Bag

£16.99

Online & Soho

miffy Notebook

£9.99

Online & Soho

miffy A5 Prints (x3 designs)

£8.99 each

Online & Soho

miffy Plushie

£19.99

Online & Soho

miffy Keyring

£9.50

Soho Only

miffy Apron

As part of the masterclass

Soho Only

A few things worth knowing

A collection of limited edition miffy + Cutter & Squidge merchandise, available online and in our Soho store while stocks last. All pieces are exclusive to this collaboration and will not be restocked after 31 August 2026.

 

Online orders are available for pre-order from 1 July. First despatch is 9 July, with first deliveries on 10 July.

The last date for online delivery is 31 August 2026.

 

The Soho store opens for the campaign on 9 July. miffy's Afternoon Tea in Soho runs Wednesday to Sunday
from 10 July. The miffy Roulade Masterclass runs every Saturday from 12 July. Both experiences require
advance ticket purchase.

 

When does the miffy + Cutter & Squidge collection launch?

The miffy + Cutter & Squidge collection launches online on 1 July 2026. The Soho in-store activation opens on
9 July 2026.

 

How much is miffy's Afternoon Tea at Cutter & Squidge?
miffy's Afternoon Tea at Cutter & Squidge in Soho costs £45 per person. It runs every Wednesday to Sunday
from 10 July to 31 August 2026, with sittings at 11.30am, 1.30pm, 3.30pm and 5.30pm.

 

How much is the miffy Masterclass at Cutter & Squidge?
The miffy Strawberries & Cream Roulade Masterclass at Cutter & Squidge costs £65 per person. It runs every
Saturday from 12 July to 30 August 2026 at the Soho bakery in London, with sessions at 11am and 1pm. The
masterclass is suitable for ages 6 and above.

 

Where is the Cutter & Squidge Soho bakery?
The Cutter & Squidge Soho bakery is at 20 Brewer Street, London W1F 0SJ. The miffy collection and both
ticketed experiences — the afternoon tea and the masterclass — are available at the Soho store from July
2026.

 

Can I order the miffy collection online?
Yes. The miffy + Cutter & Squidge collection is available to order online with nationwide UK delivery from 1
July 2026. First deliveries go out on 10 July. The last date for online delivery is 31 August 2026.

 

When does the miffy collaboration end?
The Cutter & Squidge + miffy collaboration runs until 31 August 2026.

 

 

Illustrations Dick Bruna © copyright Mercis bv, 1953-2026

 

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